About Us
Amanda Constance has worked with schools in both the independent and state sectors, leading UK brands, literary and poetry charities and successful authors.
She has interviewed many of the country’s most illustrious Heads, spent numerous days in a wide range of schools immersed in their innermost workings and understanding their specific cultures. She knows what works and what doesn’t when it comes to telling your school’s story.
Amanda founded and edited Absolutely Education, and its international offshoot British Education. A magazine about independent education that punches above its weight, Absolutely Education is held in high regard by schools and parents alike for its editorial integrity, high production values and sector insight.
Amanda was Head of Media at the Girls’ Day School Trust and Director of Communications at Dukes Education. She is a Trustee at Thomas’s Foundation, overseeing marketing, communications and fundraising. She has a vast network of contacts in the local, education and national media, the journalistic nose for what makes a story and the writing skills to ensure your message powerfully engages with your key audiences.
Amanda will work with you to identify your school’s messaging, develop your vision into stories for the media, raise your school’s profile, and enhance its reputation.
Our Approach
We like to keep things simple. Our success is based on real relationships with clients, editors, teachers, leaders and opinion formers. We will always go above and beyond to get the right results.
Everything starts with knowing who you are as an organisation and what you want to say. We take time to understand the audience you want to target, whether that be journalists, parents, the local community or key stakeholders. We will then create a PR campaign that targets that audience precisely and powerfully.
We bring a clear and objective eye. We can help cut through the complexity of the day-to-day running of a school to define and refine your messaging and shape it in an engaging way.
We believe in connecting the dots. A good communications strategy should underpin all communication from the school newsletter to social media posts with consistent clear, key messaging.
Above all, we are here to help. To provide an extra pair of hands and some off-site expertise to ensure you achieve your goals.
What you say about us
"Amanda is magnificent, the best in the business. She is always top of my list as she has fabulous knowledge, interesting stories and is extremely quick and to the point."
